A world top ten university, with an international reputation for excellence in teaching and research, Imperial College London now uses Microsoft Teams to teach and connect in a time of COVID-19. In this video, see how the college is now relying on Teams for the delivery of its lectures and its remote labs, as well as a “virtual common room” where students and faculty can interact. Staff now have the fluid integration of shared files, scheduled events, and the students’ use of the virtual learning environment, providing opportunities to respond to students in a way never done before.
Today’s consumers are hit with thousands of ads every day; we live in a sensory overloaded digital world and we quickly learn to deflect and ignore much information. So, what stands out?
Evocative content marketing, according to Lora Kratchounova in her Forbes article, “The Era of Evocative Marketing Has Arrived—Are you Ready?” Kratchounova writes that “images, stories and other assets that cause viewers to feel a sense of nostalgia, anxiety or thirst for adventure” jump to the forefront of consumers’ interest levels. In other words, content that compels the buyer to feel is the best way to connect with prospects and future customers. Read the entire article for a better understanding of this concept and for ways to improve your evocative marketing approach.