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Council Post: The Era Of Evocative Marketing Has Arrived — Are You Ready?

Today’s consumers are hit with thousands of ads every day; we live in a sensory overloaded digital world and we quickly learn to deflect and ignore much information. So, what stands out?

Evocative content marketing, according to Lora Kratchounova in her Forbes article, “The Era of Evocative Marketing Has Arrived—Are you Ready?” Kratchounova writes that “images, stories and other assets that cause viewers to feel a sense of nostalgia, anxiety or thirst for adventure” jump to the forefront of consumers’ interest levels. In other words, content that compels the buyer to feel is the best way to connect with prospects and future customers. Read the entire article for a better understanding of this concept and for ways to improve your evocative marketing approach.

Microsoft’s Windows Virtual Desktop spring refresh: What’s new and next

Due to the massive workforce shift from working in-office to working remotely, the demand for Windows Virtual Desktop has increased. Microsoft continues to work around the clock to ensure its customers have best-in-class experiences with the Azure Migration Program, an enhanced Teams experience, and more. Check out the newest updates and what you can expect in the future, and contact TeraCloud, Inc. to learn more.