Author: Eric Long

4 Reasons Why Social Proof Is Essential to Building Your Brand

“Your social proof is the elements of conversation that verify your brand…it is built with every interaction you make on behalf of your brand,” writes Maleeka T. Hollaway. It includes testimonials, comments, media interviews and even contributed content. If you’re a subject-matter expert, your audience will notice—seek to stand out as a resource in your area of expertise! For a deeper understanding of why social proof is essential to your business, read Hollaway’s entire article, “4 Reasons Why Social Proof is Essential to Building Your Brand.”

Chipotle builds new website with .NET Core, Visual Studio Code, and Azure

#Chipotle Mexican Grill is a longtime leader and innovator in the food industry. @MicrosoftAzure and .NET are helping them achieve business success. In this video, learn how Chipotle’s ordering service is built in .NET to provide customers with a more personalized, efficient ordering experience.

Reduce costs with unbeatable offers

Migrating to the cloud needs to drive innovation while still making sense for your bottom line. @MicrosoftAzure offers intelligent security, seamless hybrid capabilities, and unique cost-savings options. Learn more about #Azure services with this infographic:

Council Post: Creating An Effective Case Study: 12 Important Tips To Remember

Case studies are valuable pieces of evidence in your marketing programs. They demonstrate the thought process involved in creating solutions to previous problems, and they can give your prospective clients a boost of confidence in your abilities. Developing a case study, however, requires a balance of revealing enough background details—both of the problem and solution—while presenting it in in a way that doesn’t feel like you’re advertising. Read this article for great tips from 12 experts on how to create successful case studies: “Creating an Effective Case Study: 12 Important Tips to Remember.”

Microsoft Partner Network podcast: Partner Marketing Pros- Episode Nine (Part Two)

This week’s guest is Gerry Murry, a Research Director with IDC’s Marketing and Sales Technology service. Marketing technology and related solutions are his specialty and he’s got a great pulse on marketing budgets and trends. He confirms that we’ve seen an increase in social, content and digital marketing and that the significant upsurge in digital […]

Big Red Cloud: Targeting pain points

Chief Executive Marc O’Dwyer shares that he started Big Red Cloud, an online cloud accounting software company, because as a business owner of a different company, he experienced problems with his own accounting systems and believed there had to be a better way. Because of these prior pains, he focuses on supporting customers and claims […]

Cloud Migration Essentials

Migrating to the cloud can require careful IT planning and strategy. Learn how to approach your cloud migration, assess your servers, virtual machines and applications, confidently execute your migration, and optimize your cloud services. Download the Cloud Migration Essentials eBook from Azure and contact TeraCloud, Inc. to learn more.