How does a global company connect its salespeople to customers in an efficient yet personal way? Rotterdam-based Broekman Logistics decided to add the Microsoft Dynamics 365 Marketing app to the company’s existing Dynamics 365 Sales app to make it even easier and more efficient to find and develop high-quality leads and nurture customer relationships. As a result, Broekman Logistics not only increased its sales, but also gained valuable insights that it uses to sharpen sales management. The real engine behind global logistics? It’s all about a smooth collaboration between sales and marketing.
Microsoft supports customers on their path to digital evolution, but it also continues to innovate its own approach to sales with tools like #Dynamics365 and #SalesNavigator. Learn how @Microsoft’s own Inside Sales team is keeping up with social listening, customer research, and innovative technology.