Today’s B2B buyers have high expectations, and those expectations will not be met if B2B buyers are accustomed to sophisticated consumer interactions in their personal lives. Executive B2B buyers are not impressed by marketing driven by large, relatively impersonal data analysis that leads to inconsistent and conflicting interactions or sales outreach that doesn’t cater specifically to their needs at the right time. This blog recommends taking a new approach that unifies relationship data across the full customer lifecycle.
Understanding the virtual environment
How have organizations adapted to the changing complexities of the workplace? Learn how your staff can maximize productivity in the virtual environment with #WindowsVirtualDesktop.
October 27, 2021
