June 22, 2021

Turn prospects into engaged customers

Eric Long

The selling landscape is undergoing fundamental changes, and today's B2B buyers have high expectations. Move to a solution that unifies relationship data across the full customer lifecycle when you use #Dynamics365 with #Microsoft. Check out this blog post to learn more:

Today’s B2B buyers have high expectations, and those expectations will not be met if B2B buyers are accustomed to sophisticated consumer interactions in their personal lives. Executive B2B buyers are not impressed by marketing driven by large, relatively impersonal data analysis that leads to inconsistent and conflicting interactions or sales outreach that doesn’t cater specifically to their needs at the right time. This blog recommends taking a new approach that unifies relationship data across the full customer lifecycle.

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