Today’s B2B buyers have high expectations, and those expectations will not be met if B2B buyers are accustomed to sophisticated consumer interactions in their personal lives. Executive B2B buyers are not impressed by marketing driven by large, relatively impersonal data analysis that leads to inconsistent and conflicting interactions or sales outreach that doesn’t cater specifically to their needs at the right time. This blog recommends taking a new approach that unifies relationship data across the full customer lifecycle.
What Cybersecurity Attack Trends Should You Watch Out for in 2023?
The new year has just begun and it’s a time of renewal as we plan for the possibilities to come in 2023. It’s also a
January 25, 2023
