Today’s B2B buyers have high expectations, and those expectations will not be met if B2B buyers are accustomed to sophisticated consumer interactions in their personal lives. Executive B2B buyers are not impressed by marketing driven by large, relatively impersonal data analysis that leads to inconsistent and conflicting interactions or sales outreach that doesn’t cater specifically to their needs at the right time. This blog recommends taking a new approach that unifies relationship data across the full customer lifecycle.
Microsoft supports customers on their path to digital evolution, but it also continues to innovate its own approach to sales with tools like #Dynamics365 and #SalesNavigator. Learn how @Microsoft’s own Inside Sales team is keeping up with social listening, customer research, and innovative technology.