Stop Marketing to Millennials or Gen-Z and Start Marketing to Tribes

Share Post:

This year, “Gen-Z are set to overtake Millennials as the biggest generation globally,” writes Kian Bakhtiari of CMO network. He adds, however, that we shouldn’t think of young people as a marketing segment, because they’re not: “The digital age has enabled the creation of modern tribes, united by a shared mindset, rather than age or location.”

Demographic information alone is no longer as important. Add in different behaviors, attitudes and needs of young people, along with the fact that they are often “invisible” and populate social media platforms—and you have a more complicated yet authentic way of understanding your customer base. The fact that Bakhtiari’s byline in Forbes magazine states he writes about marketing through a “Millennial and Gen-Z lens” is proof of his message. Read his entire article, “Stop Marketing to Millennials or Gen-Z and Start Marketing to Tribes” to better understand this mindset shift.

Read More…

Stay Informed

More Insights

New Zealand Moves to a Cloud-Based Identity Solution for its 4.9 Million Residents

How can you use advanced authentication and risk-based adaptive access policies to protect data without compromising user experience? TeraCloud, Inc. recommends learning from the experience of New Zealand’s Department of Internal Affairs. Get the story on how the @Microsoft customer simplified security with a cloud-based identity solution.

3 Key Resources to Accelerate Your Passwordless Journey

When it comes to password use, the risks outweigh the benefits. It’s time your organization started looking at password alternatives that are both highly secure and convenient. Read the @Microsoft blog and contact TeraCloud, Inc. for a free consultation from one of our security experts.
#MicrosoftSecurity #Passwordless

Amedsys Prescribes Microsoft Security and a Password-Free Solution to Support Clinical Teams

Amedisys Home Health streamlines security with a password-free solution. How would security improve at your organization if you could free workers from passwords? Read the customer story to learn how @Microsoft Security saves this healthcare and hospice health provider time and money while strengthening security. When you’re done reading, contact a @Microsoft Security expert from TeraCloud, Inc. for a free consultation.

#Passwordless