As software customers become better informed through their own online research, sellers must adapt their sales practices to engage with them at the right time and with the right insights to deliver value. By adopting a relationship sales approach that encompasses social listening, customer research, and innovative technology, the Inside Sales team at Microsoft has undergone a digital transformation that drives better interactions and establishes a model from which both partners and customers benefit.
Nearly forty percent of nonprofits use customer relationship management (CRM) software to track donations and manage communication with supporters and donors. #Microsoft #Azure offers this and hundreds of other cloud services to meet the needs of organizations. This e-book includes stories of how moving to Azure has helped four nonprofits achieve their goals.