As software customers become better informed through their own online research, sellers must adapt their sales practices to engage with them at the right time and with the right insights to deliver value. By adopting a relationship sales approach that encompasses social listening, customer research, and innovative technology, the Inside Sales team at Microsoft has undergone a digital transformation that drives better interactions and establishes a model from which both partners and customers benefit.
On threat landscapes, the stakes have changed. There is a massive growth trajectory for ransomware and extortion. What is your company doing to protect itself? The Microsoft Digital Defense Report sheds light on the problem and provides actionable ransomware prevention steps. A Microsoft partner, TeraCloud, Inc. is available to discuss next steps. What are yours?