Microsoft Transforms its Sales Practices

Microsoft supports customers on their path to digital evolution, but it also continues to innovate its own approach to sales with tools like #Dynamics365 and #SalesNavigator. Learn how @Microsoft's own Inside Sales team is keeping up with social listening, customer research, and innovative technology.

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As software customers become better informed through their own online research, sellers must adapt their sales practices to engage with them at the right time and with the right insights to deliver value. By adopting a relationship sales approach that encompasses social listening, customer research, and innovative technology, the Inside Sales team at Microsoft has undergone a digital transformation that drives better interactions and establishes a model from which both partners and customers benefit.

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