This week’s guest is Gerry Murry, a Research Director with IDC’s Marketing and Sales Technology service. Marketing technology and related solutions are his specialty and he’s got a great pulse on marketing budgets and trends. He confirms that we’ve seen an increase in social, content and digital marketing and that the significant upsurge in digital marketing is because it’s “way less expensive for the reach that you get.” Yet he also advises to pay close attention to the privacy and data collection trends that continue to be on the rise. Marketers must be respectful and create positive relationships centered around customer privacy—a priority pillar in this digital business world. Listen to the entire podcast for more insight into marketing budgets and investments!
New Zealand Moves to a Cloud-Based Identity Solution for its 4.9 Million Residents
How can you use advanced authentication and risk-based adaptive access policies to protect data without compromising user experience? TeraCloud, Inc. recommends learning from the experience of New Zealand’s Department of Internal Affairs. Get the story on how the @Microsoft customer simplified security with a cloud-based identity solution.
May 9, 2022
