How to Create Content that Generates Exposure, Loyalty and Sales

If you're working towards better relationships with your customers (and who isn't?), share relevant content with them. They want to interact with you, and good quality content enables them to trust and want to talk with you, according to Cheryl Snapp Conner, CEO of SnappConner PR. She and Jeremy Knauff, CEO of Spartan Media, team together in "How to Create Content that Generates Exposure, Loyalty and Sales" to offer fresh perspectives on basic content marketing advice. It includes specific examples of how investing in content for your customers will produce ripple effects for your company. Check out the article!

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Good content strengthens relationships with your customers. “If you hit the right emotional buttons, your content allows people to engage, to trust you and to want to talk with you,” writes Cheryl Snapp Conner, CEO of SnappConner PR. Trust and engagement—isn’t that what we desire from prospects and current customers?

Some people hesitate to create content because they don’t understand the payoff for the investment. A great article will likely include research and several edits, but as Snapp Conner points out, “When it’s complete, you can break the 1,000 words into a series of tweets. You can do a short video on the topic. Even better, embed the video into the article. Talk about the theme on a podcast.” One piece of content can work hard for you, building trust and creating engagement in multiple arenas.

Read “How to Create Content that Generates Exposure, Loyalty and Sales” for more tips from Snapp Conner, as well as insights from Jeremy Knauff, CEO of Spartan Media. Together they offer fresh perspectives on why your business needs to provide content as part of its marketing campaign.

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