The competition is bubbling with businesses trying to replicate successful products and services. What’s not easy to copy is a unique, stand-for-something brand that customers associate with your company. This article shares three fundamental topics to help you navigate toward unique: Does your brand and core value permeate your staff, culture, and communication? Do you have an in-depth understanding of your target market? How is your brand differentiated from competition? Read Andrew MacKenzie’s “Go the Extra Mile-It’s Never Crowded” for insight on finding your clear differentiator—one that your customers will recognize and appreciate—and then be willing to go the extra mile for them.
Your products can tell you more than you realize. They can give you a better view of your customers, insights into how they’re being used, and ideas for complementary services that can significantly boost your bottom line. Follow TeraCloud, Inc. to learn how you can create an integrated business with #Microsoft #AzureIoT.