The competition is bubbling with businesses trying to replicate successful products and services. What’s not easy to copy is a unique, stand-for-something brand that customers associate with your company. This article shares three fundamental topics to help you navigate toward unique: Does your brand and core value permeate your staff, culture, and communication? Do you have an in-depth understanding of your target market? How is your brand differentiated from competition? Read Andrew MacKenzie’s “Go the Extra Mile-It’s Never Crowded” for insight on finding your clear differentiator—one that your customers will recognize and appreciate—and then be willing to go the extra mile for them.
On threat landscapes, the stakes have changed. There is a massive growth trajectory for ransomware and extortion. What is your company doing to protect itself? The Microsoft Digital Defense Report sheds light on the problem and provides actionable ransomware prevention steps. A Microsoft partner, TeraCloud, Inc. is available to discuss next steps. What are yours?