Does Your Company Culture Lead to Happy Customers?

Employees will generally mirror how they treat customers by how they are treated themselves. If their employee experience is generally positive, then it's likely they will prioritize a positive experience for customers. In his article, "Does Your Company Culture Lead to Happy Customers?" Phil Geldart shares ways you can ensure a positive experience for your employees—and thus customers. A key piece of the employee experience is the physical environment and the tools they're provided to do their job. People need to feel safe, comfortable, and supported in order to work effectively. Read Geldart's entire article for more ideas on how to support an overall healthy employee experience.

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The correlation between employee experience and customer experience is clear: if the employee experience is mediocre or poor, employees will generally not care much about the company or the customers, states Phil Geldart in his Entrepreneur article, “Does Your Company Culture Lead to Happy Customers?” On the other hand, IBM found that if “employee experience is positive, and people feel valued and happy, they will care much more about the customer experience and be proud to work for the company,” writes Geldart. Contributing factors for employee experience include physical environment, technological tools, and the organization’s culture. Geldart shares that leaders have a responsibility to mirror how they expect their employees to treat customers. For example, if the “culture is one where employees embrace behaviors such as trust, collaboration, communication, respect, transparency and inclusion, they will, in turn, treat your customers in the same manner as they treat their colleagues,” writes Geldart. Read the entire article for more examples of areas that greatly impact employee experience.

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