Council Post: Creating An Effective Case Study: 12 Important Tips To Remember

Case studies are valuable pieces of evidence in your marketing programs. They demonstrate the thought process involved in creating solutions to previous problems, and they can give your prospective clients a boost of confidence in your abilities. Developing a case study, however, requires a balance of revealing enough background details—both of the problem and solution—while presenting it in in a way that doesn't feel like you're advertising. Read this article for great tips from 12 experts on how to create successful case studies: "Creating an Effective Case Study: 12 Important Tips to Remember."

Share Post:

Case studies are effective marketing tools when done correctly. Not only do you need to select which background details to include in your case study, but you also need to pack it carefully so that it demonstrates you are a problem solver and have desirable skills—without looking like you are merely promoting your business. It’s a balance. This article offers 12 key elements—offered by 12 members of Forbes Agency Council—to keep in mind when creating cases studies. For example, Emily Porter’s tip is #9 Let the Images Do the Work. Aside from ensuring a case study is focused on the solution to the problem, Porter writes that “nothing brings it to life more than imagery. In lieu of a long-form case study, consider a photo essay with solid captions narrating the case study” in order to keep the audiences truly engaged while illustrating your product’s value.

Read More…

Stay Informed

More Insights

New Zealand Moves to a Cloud-Based Identity Solution for its 4.9 Million Residents

How can you use advanced authentication and risk-based adaptive access policies to protect data without compromising user experience? TeraCloud, Inc. recommends learning from the experience of New Zealand’s Department of Internal Affairs. Get the story on how the @Microsoft customer simplified security with a cloud-based identity solution.

3 Key Resources to Accelerate Your Passwordless Journey

When it comes to password use, the risks outweigh the benefits. It’s time your organization started looking at password alternatives that are both highly secure and convenient. Read the @Microsoft blog and contact TeraCloud, Inc. for a free consultation from one of our security experts.
#MicrosoftSecurity #Passwordless

Amedsys Prescribes Microsoft Security and a Password-Free Solution to Support Clinical Teams

Amedisys Home Health streamlines security with a password-free solution. How would security improve at your organization if you could free workers from passwords? Read the customer story to learn how @Microsoft Security saves this healthcare and hospice health provider time and money while strengthening security. When you’re done reading, contact a @Microsoft Security expert from TeraCloud, Inc. for a free consultation.

#Passwordless