Chief Executive Marc O’Dwyer shares that he started Big Red Cloud, an online cloud accounting software company, because as a business owner of a different company, he experienced problems with his own accounting systems and believed there had to be a better way. Because of these prior pains, he focuses on supporting customers and claims it is the primary reason for the company’s success. Watch this video for examples of how Big Red Cloud prioritizes customer service and enjoys a 55% conversion rate from lead to closed sale.
Microsoft supports customers on their path to digital evolution, but it also continues to innovate its own approach to sales with tools like #Dynamics365 and #SalesNavigator. Learn how @Microsoft’s own Inside Sales team is keeping up with social listening, customer research, and innovative technology.