January 6, 2021

AEP Energy lights up personalized experiences with Dynamics 365 Customer Insights

Eric Long

To stand out to customers in the energy market, AEP Energy had to find a way to meet rising expectations despite being technologically outgunned by larger competition. A new data platform built with Dynamics 365 became the cornerstone of their customer experience transformation. 

AEP Energy wanted to generate useful insights to better serve their customers from decades of data spread across multiple systems. Microsoft was able to help them migrate data from more than 460,000 residential, small business, commercial and industrial customers. into the Dynamics 365 platform, making them more competitive against larger suppliers with less customer focus.

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