Stop Marketing to Millennials or Gen-Z and Start Marketing to Tribes

This year, “Gen-Z are set to overtake Millennials as the biggest generation globally,” writes Kian Bakhtiari of CMO network. He adds, however, that we shouldn’t think of young people as a marketing segment, because they’re not: “The digital age has enabled the creation of modern tribes, united by a shared mindset, rather than age or […]

Company Culture and Core Values

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Your company culture should be “saturated with the principles that matter most,” according to Karen Rice’s article in Forbes magazine titled, “Five Tips to Enhance Your Company’s Value Proposition by Defining Your Core Values.” Rice suggests that you talk about core values at team meetings and discussions about strategy and performance management. This helps your […]